The challenge

When Daniel from Fulton first reached out, he was fulfilling every order himself out of his SoHo apartment. Fresh out of Wharton and building a brand from the ground up, he knew his time was better spent growing the business—not printing labels and packing boxes.

As he looked for 3PL partners, he struggled to find one that aligned with Fulton’s needs:

• Flexible enough to support a super early-stage, high-growth brand
• Located nearby for quick adjustments and hands-on collaboration

Willing to be a true partner, not just a service provider

The solution

Highline partnered with Fulton to lay the operational foundation for scale. We helped implement systems that could grow with them, maintained high-touch communication—especially during stockouts and demand spikes—and ensured seamless receiving and shipping as volumes ramped up.

Whether working side-by-side in person in NYC or collaborating remotely, trust was built through execution. As Fulton grew, they expanded into our Ohio facility to lower shipping costs and increase capacity, while still keeping strategic inventory in NYC for speed and flexibility.

The results

Fulton has ultimately scaled their business 50x so far with Highline Commerce, and remains a long-term partner as they continue to grow.

Highline Commerce has been an essential partner to help scale our brand’s operations. Since signing on with Highline Commerce over three years ago, we have seamlessly scaled order volume 50x, launched dozens of new SKUs, and expanded into new sales channels. As a small brand navigating the complex world of 3PLs, HLC provided a clear and upfront contract, seamless onboarding experience, and consistently great communication (even during BFCM!) If you want a highly responsive 3PL based in your own backyard to help scale your brand up, Highline Commerce is the best in the business.
— Daniel Nelson, Co-Founder of Fulton