From DIY merch to streamlined global operations
At a pivotal growth stage, Hugging Face partnered with Highline Commerce to offload event, swag, and office fulfillment—saving thousands in international shipping each month (often more than the cost of the partnership itself) while gaining real-time inventory visibility for the first time. Three years later, Highline continues to power their global logistics as the company scales.

The challenge
When Hugging Face first reached out to Highline Commerce, they were managing all of their event and merch fulfillment in-house from their Dumbo office. As the company grew and their global presence expanded, this setup became unsustainable—putting too much strain on their internal office team and taking up valuable space.
They were looking for a partner who could:
- Offload the burden of kitting and shipping merch for events, employee onboarding, and office restocks
- Lower international shipping costs
- Provide visibility into inventory, which was previously unclear or untracked
With a growing number of events, increasing team size, and a major funding round behind them, Hugging Face needed a scalable solution—and fast.
The solution
Highline partnered with Hugging Face to take over all fulfillment related to events, swag, and office replenishments. We implemented our real-time inventory management system, giving their team clear, up-to-date visibility into stock levels for the first time.
To reduce costs, we also sourced lower-cost international shipping options—saving them thousands of dollars each month. In some cases, the monthly savings on shipping alone exceeded the cost of working with Highline.
The results
Over the past three years, Hugging Face has trusted Highline Commerce to manage all of their swag and merch logistics.
By offloading fulfillment to Highline, they’ve:
- Freed up their internal team to focus on higher-impact work
- Gained real-time visibility into inventory
- Saved significantly on international shipping
The partnership continues to scale as Hugging Face grows globally—and we’re proud to be their behind-the-scenes logistics engine.
Highline Commerce has redefined how we manage swag and event logistics. Their operational expertise ensures everything runs smoothly behind the scenes, enabling us to grow, share, and collaborate with our community without friction.Adina Yakefu
Want us to take it from here?
Our mission is to take care of fulfillment, so you can focus on what’s most important: growing your e-commerce brand to it’s fullest potential.